RESUME
Work​
Experience​
Vice President Licensed Sales
Momentec Brands
May 2024 - Present
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​Provide leadership across go-to-market, marketing, product development, and merchandising teams to ensure strategic alignment for driving business growth. Manage key vendor and customer relationships while developing new licensing partnerships. Leverage creativity and sales expertise to expand across diverse channels, focusing on revenue growth, profitability, and tracking performance. Lead special projects, identify new market opportunities, and foster cross-functional collaboration. Additionally, manage the SBU budget, facilitate internal and external communications, and oversee trade show and event planning to ensure the success of key initiatives.
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Senior Director, Licensing & Business Development
Founder Sport Group
November 2022 - May 2024
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Lead licensing and business development efforts, analyzing models, negotiating partnerships, and managing new licensed products to drive revenue growth. Develop strategies for expanding omnichannel sales and key account relationships. Communicate the value of online solutions to executives and decision-makers. Manage budgets and stay abreast of market conditions and trends. Collaborate with the VP of Sales to develop effective strategies, conduct research, maintain sales volume, and establish relationships with key accounts. Provide solutions aligned with customer needs, stay updated on product launches, and manage budgets and P&L for key account sales.
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Skills
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Brand Management
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Strategic Planning
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Business Development
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Marketing & Advertising
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Social Media Marketing
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Database Management
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Contract/RFP Negotiation
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Adobe Creative Suite
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Website Design
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Graphic Design
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Press Releases
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Media Relations
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Trademark Registrations
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Budgeting
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Event Planning
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Game Day Enforcement
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Fair Labor Initiatives
VP Business Development
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June 2021 - November 2022
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Led the creation, administration, and implementation of licensing business development strategies for sports, collegiate, media, and entertainment sectors. Identified, evaluated, solicited, and followed up with targets through multiple sales, communications, and marketing methods. Initiated and developed relationships with key prospects to identify and meet their business needs. Maintained relationships with clients to ensure project success. Established and achieved sales goals, metrics, and milestones. Tracked and reported on progress and success. Captured prospect and market needs and trends, consulting with executive leadership and internal teams for solution development. Worked with creative and development teams to ensure the delivery of assets.
Director of Licensing
Michigan State University
2014 - 2022
​Developed, planned, and provided strategic leadership to optimize the performance of MSU’s licensing program. Managed, planned, and implemented the operational, promotional, and financial activities of university licensing programs and related trademark operations, achieving revenue growth and increased brand exposure while maintaining institutional brand integrity. Oversaw contract systems for licensee accounts, developed, negotiated, and approved contract terms, and maintained detailed knowledge of contract laws, industry trends, and social responsibility issues. Consulted with MSU officials and departments in developing and implementing projects using trademarks to promote, enhance, and protect the image of MSU in the marketplace. Developed and implemented marketing and public relations strategies for assigned programs, prepared communication and promotional materials, and oversaw compliance checks to ensure appropriate use of MSU trademarks. Managed unit financial activities, including developing, implementing, and overseeing adherence to university policies and procedures, and represented the licensing department to various stakeholders. Served as a resource for trademark licensing and marketing topics, and attended trade shows and conferences to market MSU licensing programs.
Manager of University Trademarks & Licensing
Miami University
​2013 - 2014
​Managed licensing revenue growth to support the university’s scholarship fund, increasing royalties by over $70,000 in the first fiscal year. Strengthened the Miami brand through strategic protection and promotion of the university’s image. Expanded retail presence from 85 to over 100 brick-and-mortar locations and from 30 to over 45 e-commerce sites. Led marketing initiatives, ensured correct logo usage, and collaborated with key university departments and external partners. Maintained trademark registrations, and managed relationships with licensing entities.
Assistant A.D. for Marketing & Licensing
Appalachian State University
​2006 - 2013
Managed brand identity for Appalachian State University, ensuring proper representation on products and services. Increased royalties from $200,000 to $400,000 and raised standard royalty rate from 8% to 10%. Led successful vintage logo campaign post-"No Equal" campaign. Partnered with Licensing Resource Group, LLC (LRG) for "No Equal" campaign, including athletic marketing, retail, brand activation, and logo rollout. Collaborated with LRG to manage licensing program, streamline internal approval process, and develop kid-friendly mascot logo. Handled RFPs and negotiations for merchandise vendors. Cultivated licensee relationships and managed trademark registrations. In Marketing & Promotions, developed and executed sales campaigns, increased football attendance and ticket sales, supervised marketing for all varsity sports, managed budgets, and coordinated events. Oversaw social media strategy and partnerships with IMG Sports Marketing and Yosef Club. Also served as team administrator for Men’s & Women’s Tennis and Cheerleading.
Sports Promotions Director
Wright State University
2003 - 2006
​Coordinated ticket sales and marketing campaigns for various sports at Wright State, including men's and women's basketball and baseball. Planned and executed marketing strategies to increase fan attendance and enthusiasm, managing sponsorship sales and evaluating promotional efforts. Coordinated fan engagement programs and worked closely with the Associate Athletics Director of Development on fundraising events. Oversaw game management operations and coordinated promotional materials.
Education
Wright State University
Dayton, Ohio
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Master of Education (M.Ed.)
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College of Health and Human Services
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March 2006
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Wright State University
Dayton, Ohio
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Bachelor of Science, Business
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Major: Marketing; Minor: Economics
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Raj Soin College of Business
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March 2003
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Magna Cum Laude
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Excelling as a Manager or Supervisor
Charlotte, North Carolina
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The supervisory fundamentals needed to achieve management success
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July 2010
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