PORTFOLIO
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Golf
Outing
Retail Appreciation Workshop & Golf Outing
Since 2015, Michigan State has started hosting retail/licensee appreciation events in order to build relationships with key partners and to educate those partners on what MSU is all about.
In 2019 we hosted retailers and licensees from across the country for our very first golf outing.
NYFW Feature
Spartans All-Access | New York Fashion Week
A video feature explaining the collaboration between IMG Fashion, CLC, MSU Licensing & MSU's Apparel & Textile Design program to send one well-deserving student to NYFW.
Feature
Retail Merchandiser Magazine Feature
An article featured in November/December 2017 issue. Gives an update on Licensing at Michigan State University. Click to read the full article: Going Green.
Retail
Appreciation
Retail Appreciation Event
Since 2015, Michigan State has started hosting retail/licensee appreciation events in order to build relationships with key partners, and to educate those partners on what MSU is all about.
In January 2017, MSU hosted a happy hour reception during the Sports Licensing & Tailgate Show in Las Vegas, Nevada.
Feature
Alumni Magazine Feature
A full-page article in the winter edition of the Alumni Magazine to promote and educate Spartan Alumni on the importance of buying officially licensed merchandise.
Feature
Retail Merchandiser Magazine Feature
An article featured in November/December 2016 issue. Focuses on why licensing is important to Michigan State University. Click to read the full article: Spreading Spartan Pride.
State Your Loyalty
State Your Loyalty.com
A marketing campaign and website created to educate Michigan State fans on the importance of buying "officially licensed merchandise."