PORTFOLIO
Shop
Miami
ShopMiamiOH.com
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A website created to show fans and alumni exactly where to find MIami merchandise. Includes both brick & mortar and e-commerce locations.
Newsletter
Monthly Trademarks & Licensing Newsletter
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A great platform to keep licensees, retailers and other stakeholders of the university updated on events and progress made with the T & L program.
Marketing
Plan
2014-15 Trademarks & Licensing Marketing Plan
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A comprehensive plan to encourage growth of the Miami brand and royalty revenue for the upcoming year.
Website
Trademarks & Licensing Website
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Complete access to information regarding licensing policies and procedures at Miami. A great resource for licensees, campus departments and student organizations.
Gift Guide
Digital Gift Guide
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A free publication featuring retail partners carrying Miami merchandise. Distributed through alumni e-blasts, parents and alumni newsletters and multiple social media accounts.
2014 Fall Back to School Gift Guide - Gear up for back to school, tailgating, or simply updating your wardrobe. Our fall back to school gift guide is the one-stop shopping destination for all of your Miami merchandise needs.
2013 Spring Gift Guide - Think Graduation, Mother’s Day, or updating your wardrobe. Our spring gift guide is the one-stop shopping destination for all of your Miami merchandise needs.
Why
Miami
Why Miami? Packet
A leave behind packet of information for licensees and retailers about Miami alumni demographics and geographic locations.
Photo
Store
Miami University Photo Store
Launched in 2013, the Miami Photo Store quickly became one of Replay Photos top selling photo stores, besting many BCS universities and professional sports teams.
Internal
Usage
Internal Usage Policies and Procedures
This postcard was distributed to student clubs and organizations throughout the year. It gave quick information about how to request usage of university trademarks and logos.
The postcard is distributed at club expos and informational meetings at the beginning of each year. The student activities and club sport offices keep these on hand as well.
A great informational piece to cut down on students using trademarks illegally.
Retail
Reception
Retailer Reception
A newly created tradition at Miami is to host a retailer and licensees reception at a hockey game (our marquee sport). Another excellent way to show appreciation for retailers and to connect with them outside of the normal retail setting. Mixing and mingling leads to great discussion about how to continue growing their business, which in turn grows our royalty business.
Holiday
Greeting
Joy Love Honor Holiday Card
A nice reminder during the holiday season that Miami appreciates each licensee and looks forward to doing business together in the future.
Miami
Traditions
Miami Traditions
At the request of fans and alumni, Miami University released the Miami Traditions Collection. A vintage inspired program that will begin with two logos, the Block M and University Seal. Royalty rate 14%.
Video
Spot
ShopMiamiOH.com Commercial
A :30 video spot used on social media platforms, as well as in game on videoboards to promote the importance of buying officially licensed merchandise at Miami University.