If you are not willing to risk the usual, you will have to settle for the ordinary. - Jim Rohn
In May 2024, I was appointed Vice President of Licensed Sales at Momentec Brands (formerly Founder Sport Group), a leading manufacturer of youth uniforms and licensed fanwear. In this role, I develop and implement sales strategies to drive revenue growth in licensed products, manage partnerships with key licensees and retail partners, and lead market expansion efforts. I also oversee our sales team, ensuring the success of our licensed brands, including ProSphere, Gameday Greats, Badger, Holloway, and Pacific Headwear.
Before joining Momentec, I served as Vice President of Business Development at gfx, a tech startup focused on helping clients transition to direct-to-consumer commerce by enhancing fandom through personalized, scalable shopping experiences. My responsibilities included building relationships within the sports, media, and entertainment licensing sectors, identifying new retail opportunities, and developing strategic partnerships with licensors nationwide.
Before my time at gfx, I was Director of Licensing at Michigan State University, where I worked to increase licensing revenue to fund student scholarships and programs. I also served on the Board of Directors for the International Collegiate Licensing Association (ICLA) from 2013 to 2021 and as president from July 2019 to June 2020.
Earlier in my career, I held roles such as Manager of Trademarks & Licensing at Miami University, Assistant Athletics Director for Marketing and Licensing at Appalachian State University, and Sports Promotions Director at Wright State University.
I earned both a B.S. in Business Marketing (2003) and a Master of Education in Health, Physical Education & Recreation (2006) from Wright State University. My husband, Clint, and I have two children: our daughter Sailor (15) and son Zane (11).